Off-market real estate deals refer to properties that are for sale but are not publicly advertised on platforms like African Real Estate, or even through local agents. These properties are often sold privately, making them ideal for buyers and investors looking for lower competition, flexible pricing, and faster negotiations. Off-market deals can include land, houses, or commercial buildings.
Building a Local Network
The most effective way to find off-market property is through networking. In the real estate market, information moves through relationships rather than just listings.
Talking to professionals such as property lawyers, surveyors, caretakers, real estate agents, and even county officials can reveal leads that aren’t available online. Word of mouth still plays a powerful role.
Attend real estate investment forums, SACCO meetings, and land buying expos. These spaces are full of individuals with inside knowledge of property that’s quietly available for sale.
Reaching Out Directly to Property Owners
Another powerful strategy is to identify properties that appear vacant, unkempt, or abandoned, and then approach the owners directly. This method, sometimes referred to as driving for property, can work especially well in satellite towns.
After spotting a potential property, you can use county land registry offices to find out who owns it, then contact them with a direct offer. In many cases, owners are willing to sell if the price and timing are right. Even if they weren’t actively planning to list.
Using Technology and Public Data
Although off-market deals aren’t listed online, technology can still support your search. The government’s digital land platform, ArdhiSasa, can help you verify property ownership or check land status.
Some counties also offer platforms for land data access. Also, keep an eye on legal notices in newspapers and gazettes. Properties under succession, foreclosure, or auction are often off-market and can be secured early if you act fast.
Leveraging Online Platforms and Real Estate Agents
While the focus here is off-market, it's essential to also understand how to effectively navigate the listed property market. The most common approach involves utilizing dedicated online property websites and engaging with reputable real estate agents.
Popular platforms allow you to filter by location, property type, price range, and other amenities, making your search efficient. Additionally, working with a licensed real estate agent who specializes in your desired area provides invaluable access to their network, qualified listings, and expertise in negotiation and due diligence.
Agents can often alert you to new properties before they become widely publicized, and guide you through the legal and transactional processes. They also ensure a smoother purchase of listed properties.
